Gift Card Market

Case Study

The Goal: Successfully launch new digital platform, Gift Card Market, Regionally

Gift Card Market is an innovative digital platform based in Kansas City that simplifies the process of sending gift cards to over 5 million local businesses, including restaurants, spas, and salons. The company’s goal was to establish itself as the go-to solution for local gift card gifting, while promoting its mission of supporting small businesses. To achieve this, Gift Card Market sought to make a significant impact during its launch in Kansas City by connecting with the community and raising awareness of its unique platform.

That’s when they reached out to us. We secured top-tier media placements with outlets like the Kansas City Business Journal, Fox 4, Startland News, KC Today, Mix 93.3 and The Pitch. Through its sponsorship of KC Restaurant Week and influencer-driven launch event, the brand not only gained visibility but also deepened its connection with the community. The launch event secured over 1,865,153 page view reach from influencers who posted at the Gift Card Market launch event and/or did a giveaway.

"Digital-first gift cards like those offered by Gift Card Market not only drive revenue to small business — they can help save them money, said Alan Kneeland, whose Troost Avenue restaurant is among those testing the new gifting option. — Startland News

“(You have access) to all these in-the-moment gifting segments you couldn’t use before because you didn’t have all the local businesses in one spot, and their delivery mechanisms were not added. We’ve solved all that now,” Brett Glass said. — Kansas City Business Journal

"Editor Charm and Editor Maddie recently attended its launch event and tested it out by sending a Rye gift card — and it was as easy as a piece of Rye pie.." — KC Today

SUCCESSFULLY NEGOTIATED THE Presenting SponsorSHIP of THE Kansas City Restaurant Week

LM Connect successfully negotiated Gift Card Market as the presenting sponsor of KC Restaurant Week, forging a powerful collaboration that amplified brand awareness across Kansas City. Through strategic cross-promotion, influencer engagement, and high-visibility marketing, Gift Card Market reached millions of local diners, positioning itself as the go-to platform for restaurant gift cards. This partnership not only elevated KC Restaurant Week’s impact but also drove significant consumer engagement and brand recognition for Gift Card Market.

HOSTED AN ICONIC INFLUENCER NIGHT LAUNCHING THE PLATFORM

We successfully hosted an exclusive influencer launch party for Gift Card Market, bringing together key partners and top local influencers with a collective reach in the millions. The event generated significant buzz, with attendees posting, tagging, and sharing across social media, amplifying brand awareness and engagement. This strategic collaboration resulted in a major splash, positioning Gift Card Market as a go-to platform for seamless digital gifting.