The Shops of Prairie Village

Case Study

 

The Goal: Create a campaign, 3Peat Receipt, leveraging the Super Bowl hype to drive local shopping & support

The 3Peat Receipt campaign aimed to drive local shopping and support for businesses at The Shops of Prairie Village while leveraging the excitement around Kansas City football. By incentivizing purchases and engaging the community, the campaign increased foot traffic, encouraged local spending, and built brand affinity for the shopping center.

The 3Peat Receipt campaign was a resounding success, drawing hundreds of shoppers to The Shops of Prairie Village and generating thousands of dollars for the businesses. All four major local TV stations covered the story, featuring interviews with shop owners and highlighting the community’s enthusiasm for shopping local. The campaign culminated in a high-energy Red Friday Rally, where hundreds of attendees celebrated with KC Wolf, tenant giveaways, and the much-anticipated announcement of the Travis Kelce jersey winner.

"We’ve been blown away by the community’s response to our 3Peat Receipt campaign! Seeing so many fans come out to shop local has been a win for our small businesses and a great way to rally behind the team. — Sarah Jarbour, Owner, Scoobie

“The energy in Prairie Village has been electric, and we’re thrilled to be part of the excitement as everyone gets ready to cheer on our team!"— Liz Salko, UrbAna

 
 

KEY INSIGHTS

  • Strong Community Engagement: The campaign successfully tapped into local pride and football enthusiasm, driving significant participation.

  • Broad Media Coverage: All four major local TV stations covered the initiative, amplifying reach and visibility for The Shops of Prairie Village and its businesses.

  • High Shopper Participation: Hundreds of shoppers participated, reinforcing the impact of incentives tied to local spending.

  • Successful Tenant Involvement: Shop owners saw increased foot traffic and benefited from media exposure through interviews and event features.

  • Effective Use of Sports Tie-In: Connecting the promotion to Kansas City football and a Travis Kelce-signed jersey created a compelling incentive.

  • Scalability for Future Campaigns: The model can be adapted for future local shopping initiatives, leveraging community-driven excitement.